Codename ARC / private beta

Get media work done.

ARC helps agency and brand media teams keep client facts, campaign plans, approvals, and AI support in one shared place.

Book 15 min call ↗

What it does

ARC gives media teams one place to move campaign work forward.

Instead of jumping between dashboards, docs, decks, Slack, email, and approvals, the team works around the campaign itself.

The goal is simple: fewer lost details, faster decisions, and a clearer trail of why each media recommendation was made.

01 / Client information

Know the client before you answer.

ARC keeps the useful facts about a client close to the work: active campaigns, budget history, owners, deadlines, prior decisions, and the latest comments from the team.

client · Lumeria
Search

Client file

Lumeria Beauty

Premium skincare brand. Summer campaign focused on regional sales recovery and retail sell-through.

Budget£640k summer plan
RegionNorth & Scotland heavy-up
Previous issueAwareness shortfall in 2025
OwnerAnya Patel

Active work

Summer Glow Edit 2026

Media plan · awaiting approval

Dew Reset 2026

Campaign · live DV360 benchmark

Q2 sales note

Research · North & Scotland underpaced

What the team needs to know

Regional underperformance is the reason the new plan gives DV360 more budget and heavier local targeting.

02 / Plans and approvals

Make the plan, discuss it, and approve it in one place.

Campaign plans, charts, comments, email drafts, and approvals stay together. The team can see what changed, what needs approval, and what is ready to send.

plan · media-plan-lumeria-summer-glow-2026.md
Search

media-plan-lumeria-summer-glow-2026.md

markdown · authored in #glad-lantern · edited 15m ago

Saved

Budget Allocation by Channel (£)

£320kDV360
£224kMeta
£96kGoogle

Comment

Does £320k for DV360 match previous performance?

It is higher than last year, but the total budget is larger and the regional recovery plan depends on premium local inventory.

Drafted email reply presenting the media plan.

ApproveReject

03 / Decision memory

Keep the reason, not just the final answer.

ARC records the question, the evidence used, the tools run, the recommendation, and the final human decision, so the next campaign starts with the context from the last one.

trace · DV360 allocation decision
Search

Decision trace

Keep DV360 at £320k

Approved
1

Comment

Why is DV360 £320k?

2

Evidence

Compared prior plan and current active spend

3

Decision

Keep DV360 at 50% of the budget

4

Outcome

Draft reply sent for approval

Next time ARC can explain the choice instead of starting from a blank thread.

Early access

Join the waitlist or book a short call.

We're opening Codename ARC quietly to teams that run serious media work and want a clearer way to manage client context, campaign decisions, and approvals.

Prefer to talk? Book 15 minutes ↗